WWF Report

by Celine Semaan Vernon

“We ask a lot of our oceans. Despite their seemingly healthy appearance, the stresses we put on marine animals and coastal regions are taking a huge toll. In many cases, these negative impacts stem from human activity that we can control – or avoid all together,” said David Miller, WWF-Canada’s President and CEO. “Vulnerable marine ecosystems are being jeopardized by overfishing, habitat degradation, marine pollution and warming sea temperatures. On top of this, illegal, unreported and unregulated fishing is having a devastating impact on sustainably managed fisheries around the world.”

Read the full report here.

Support this cause.

 

Filed under: for the oceans happy planet petit atlas wwf

Collages

by Celine Semaan Vernon

Our dear friend Abraham Zeitoun's gorgeous work for Slow Factory highlighting our Petit Atlas Collection in partnership with the World Wildlife Fund.

 





Filed under: art artwork collage design wwf

Slow Factory + WWF: Beyond the Image

by Celine Semaan Vernon

Our latest collection comes in partnership with the World Wildlife Fund (WWF), in support of their vital conservation efforts including Oceans, Fresh Water and Forestry projects and featuring archival NASA imagery of the earth printed onto 100% fine silk twill. Rather than observing these projects from afar, we wanted to support them in a unique and stylish way, using fashion as a medium to inspire change, both behaviorally and ecologically. In order to have the greatest impact we can while supporting initiatives that drive us, we’re focusing on three major efforts that, though incredibly important, can be rather intimidating in their scale. While we all have some understanding of issues like degrading natural resources and global climate change, it can be tough to truly connect and figure out how to drive change in small but impactful ways. Why not with a utilitarian statement, wrapping yourself in sustainably sourced silk, printed with the places of the earth that contribute to our well being? We asked, we created.

Luckily we’re in good company, and the industry is making strides in support of conscious fashion without compromising style. As a result, more people demand to know where their things come from and people like us decide to give them good answers. Trends are meaningless and sustainability is meaningful, so we work hard to manufacture sustainably, understanding where our collections are made and how they affect the stunning, precious earth that they portrayed. The devil’s in the details, and we’ve broken them down to shed a little light on what inspires our work, and the realities that drive us to create a beautiful yet impactful product.

The Global Ocean Program: Oceans sustain life. They cover 71% of our planet’s surface, make up 95% of all the space available to life, produce 70% of our oxygen, absorb heat and re-distribute it around the world, and dominate the world's weather systems. From the freezing Polar Regions to the warm waters of the tropics they are home to incredible iconic marine species such as sharks, turtles, whales and more. Oceans are also critical for people, as a source of food, culture, and history. They support 1 billion people who rely on fish as an important part of their diet and more than 520 million livelihoods who rely on fishing and fishing related activities for income and food.

WWF’s oceans work focuses on healthy and resilient marine ecosystems that support abundant biodiversity, sustainable livelihoods, and thriving economies.

The Global Freshwater Program: This can sometimes seem abstract, but the reality is that nearly half the world’s population will be living under severe water scarcity by 2030 if no new policies are introduced. This makes sense considering just 3% of water on the planet is freshwater, and only 1% is readily available for human use. With just under 1 billion people still without access to clean and safe drinking water, there’s a lot we can do.

The Forest Conservation Program: The focus of WWF’s work for half a century, conserving forests is the single largest and relatively cheapest thing we can do to limit the impact of climate change—one of the greatest threats to humankind ever known. The Ecological Footprint, which tracks humanity’s competing demands on resources, currently exceeds, meaning our lifestyles are unsustainable. If we maintain current resource use, we will need the equivalent of two planets by 2030.

To interpret and highlight these programs, we’ve depicted NASA images curated by Slow Factory founder, Celine Semaan, of regions of the earth unique in their offerings of both endangered wildlife and natural land formations. Ten percent of the proceeds of your purchase will go towards World Wildlife Fund’s vital global conservation efforts that require major attention. There’s nothing more stylish than teaming together to make great change.

 

...

Written by Emilie Hawtin for Slow Factory™

*10% of the retail purchase price of this limited edition scarf will be donated to WWF’s global conservation efforts between January 1, 2015 and December 31, 2016. Slow Factory is proud to make a minimum contribution of $15,000 to WWF through this effort.

© 1986 Panda symbol WWF-World Wide Fund For Nature (also known as World Wildlife Fund).

® “WWF” is a WWF Registered Trademark.

 

© 1986 WWF-Fonds mondial pour la nature (aussi connu sous le nom de World Wildlife Fund), symbole du panda.

® « WWF » est une marque déposée du WWF.

Filed under: cipriana quann fashion activism made in italy silk tk wonder urban bush babes world wildlife fund wwf

Introducing: PETIT ATLAS

by Celine Semaan Vernon

Slow Factory and World Wildlife Fund [WWF] have joined together to showcase the beauty of nature and sustainable products.

The collaboration has culminated in the release of Petit Atlas, a limited edition selection of 1,000 scarves on silk twill, and silk crêpe de Chine. The Collection depicts NASA images curated by Slow Factory founder, Celine Semaan, of regions of the earth unique in their offerings of both endangered wildlife and natural land formations.

This collection can only be sold exclusively online to US & Canada.

The Petit Atlas campaign features line ambassadors identical twins & creatives, editor in chief and cofounder of the lifestyle website Urban Bush Babes, Cipriana Quann, and electronic singer and songwriter TK Wonder.

The scarves have been made by a Fair Trade, family-owned Italian business using 100% silk.   All dyes and inks used in the printing process are ecofriendly, meeting the Oeko-Tex Standard 100 product class I and II.  The packaging and paper used is FSC and SFI certified and all imagery is sourced and licensed exclusively from the NASA image library.

The exclusive collection will be made available to the public on the spring equinox, March 21st 2015.

Ten percent of the proceeds of your purchase will go towards World Wildlife Fund’s vital global conservation efforts, which include Arctic, fresh water, oceans and forestry projects.


For more information on WWF’s work and Slow Factory, please visit

www.worldwildlife.org

and slowfactory.com


WWF is the world’s leading conservation organization, working in 100 countries and supported by five million people globally.  For over 50 years, WWF has worked to stop the degradation of our planet’s natural environment, and build a future in which humans live in harmony with nature.  


*10% of the retail purchase price of this limited edition scarf will be donated to WWF’s global conservation efforts between January 1, 2015 and December 31, 2016. Slow Factory is proud to make a minimum contribution of $15,000 to WWF through this effort.



....

© 1986 Panda symbol WWF-World Wide Fund For Nature (also known as World Wildlife Fund).

® “WWF” is a WWF Registered Trademark.


© 1986 WWF-Fonds mondial pour la nature (aussi connu sous le nom de World Wildlife Fund), symbole du panda.

® « WWF » est une marque déposée du WWF.

Filed under: cipriana quann earth forestation fresh waters oceans petit atlas tk wonder urban bush babes world wildlife fund wwf

Behind The Scenes: NYFW Look Book 2015 Photo Shoot

by Celine Semaan Vernon

 

 

So excited to share some behind the scenes photos from our NYFW 2015 look book shoot with twin sisters and fashion it-girls, Cipriana Quann and TK Wonder.

Cipriana is co-founder of the popular lifestyle site, Urbanbushbabes.com and TK is dynamic a singer/songwriter who has performed all over the world. Sharing the same billing alongside N.E.R.D., The Prodigy, The Hives, Afrika Bambaataa, Sex Pistols and Gossip to name a few. 

This lovely duo has joined the Slow Factory family as the faces of our World Wildlife Foundation collaboration and beyond!
...stay tuned for the debut of the official images from photographer Meredith Truax!

 

Filed under: cipriana quann look book nyfw photo shoot tk wonder urbanbushbabes world wildlife foundation wwf